Mission, Vision & Guiding Principles

Vision

Working together so our communities are the healthiest in America.

Mission

Let’s Go! is committed to increasing healthy eating and active living behaviors among children and adults to significantly reduce obesity rates.

Guiding Principles

Let’s Go! stays true to its vision and mission by following these six guiding principles:

1. Reach communities through multiple settings where children and families live, learn, work, and play.
2. Healthy eating and active living is for all children.
3. Focus is on promoting healthy behaviors and developing the environments and policies to support them.
4. Strategies are evidence-based or based on the best available evidence.
5. Messages are positive and never stigmatize.
6. Involvement with Let’s Go! is always voluntary.