FOR IMMEDIATE RELEASE
Contact: Caroline Cornish
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Sponsors, partners, elite athletes and local runners raise an additional $38,000 for childhood obesity prevention program, Let’s Go!
Portland, Maine – Let’s Go!, a childhood obesity prevention program of The Barbara Bush Children’s Hospital at Maine Medical Center, has exceeded its goal for fundraising through the TD Beach to Beacon 10K. The race secured $68,000 for Let’s Go!, including a $30,000 donation by the TD Charitable Foundation and an additional $38,000 donated by like-minded community members.
Fundraising started with the charitable bib program. 50 runners received entry into the sold-out race by committing to raise a minimum of $500 for Let’s Go!. Additional runners who already had a bib also wanted to get involved, so Let’s Go! invited all interested runners to run the 10k on behalf of childhood obesity prevention. More than 200 runners joined the Let’s Go! Beach to Beacon team. The team rallied around the organization, sporting the team shirt on race day. While Let’s Go! team members were not required to donate, many chose to do so anyway.
“I feel pretty passionately about the importance of healthy lifestyles for Maine kids, so I really can't think of a better organization to receive the donation,” said Rob Gomez, who was the second place finisher from Maine.
Both Gomez and Maine race winner Jesse Orach donated to Let’s Go!. Longtime supporters of The Barbara Bush Children’s Hospital, Oakhurst, Capozza Tile, Baker Newman Noyes, Garrand Partners and XPress Copy also stepped up to sponsor the field of 200 runners, as did TD Beach to Beacon race sponsor Hannaford and race partners such as Shipyard and Clynk.
This funding will support Let’s Go! in its mission to offer healthy eating and active living training across Maine, specifically focusing on increasing physical activity in response to Maine state data that suggests declining physical activity levels across all ages.
“We feel tremendous support from the running community. It’s as though we have 8,000 new ambassadors helping us spread the 5-2-1-0 message to today’s youth,” said Dr. Tory Rogers, Medical Director of Let’s Go!.
About Let’s Go!
Let’s Go!, a program of the Barbara Bush Children’s Hospital at Maine Medical Center, is a nationally recognized childhood obesity prevention initiative. The program’s goal is to increase physical activity and healthy eating for children from birth to 18 through policy and environmental change. Let’s Go! uses a multi-setting approach to reach children and their families where they live learn work and play, settings include schools, out-of-school programs, child care programs and health care practices. To further reinforce the importance of healthy habits the programs uses the 5-2-1-0 message which reflects four evidence-based recommendations for healthy eating and physical activity every day: 5 or more fruits and vegetables; 2 hours or less recreational screen time; 1 hour or more of physical activity; and 0 sugary drinks, more water. The program is based on the premise that if children and families are exposed to the same health promotion message through several settings, and if those settings have policies and environments that support healthy choices, children and families will be more likely to adopt or maintain the behaviors in their daily lives.
About The Barbara Bush Children’s Hospital
The Barbara Bush Children's Hospital (BBCH) at Maine Medical Center is committed to enhancing the lives of children through excellence in patient care, research, and education. With more than 98,000 annual patient visits, the hospital offers services in cancer treatment, cardiology, neonatal care, and numerous other pediatric specialties. Maine’s only certified children’s hospital is designed with children in mind with state-of-the-art hospital equipment, specialty programs and spacious play areas. U.S. News & World Report has ranked BBCH among the top hospitals in the country for Pediatric Diabetes & Endocrinology care in its 2015-16 Best Children’s Hospitals rankings. From well-child visits to specialized medical and surgical treatment of complex, life-threatening illnesses and injuries, BBCH offers comprehensive inpatient and outpatient, family-centered care from an exceptional team of doctors, nurses and other medical professionals. For more information, visit www.bbch.org.
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