Quit Tobacco

Kicking the tobacco habit is the best thing you can do for your health. We know it’s not easy, so WOW! offers a free program to help you live tobacco-free.

Quit For Life® Program

The Quit For Life® Program is a free tobacco treatment program available to MaineHealth employees and their spouse/partners enrolled in the MaineHealth employee health plan who are paying the tobacco surcharge.

How will this program help me quit?

Quit For Life uses a mix of proven strategies to help you overcome tobacco addiction:

  • Phone support. You receive 5 planned coaching sessions as well as unlimited access to the Quit Coach® staff for ongoing support for up to one year via phone and live chat.
  • Nicotine patch/gum. You get 8 weeks of nicotine replacement, either a patch or gum, to use in coordination with your quit date.
  • WebCoach® online community. Access an interactive website with a personalized pre-quit/post-quit homepage, medication decision support, tracking tools, e-coaching and reminders. It’s available in English and Spanish.
  • Emails, Text2Quit and mobile app. You get support during the quitting process through personalized emails and texts. Plus, you can use the mobile app to track your progress and stay motivated before and after you quit.

How can I get started?

To participate in Quit For Life®, call 866-784-8454 or enroll online.
Enroll now

Get Ready for the Great American Smokeout Nov. 16

On November 16, join others across MaineHealth and the nation for the Great American Smokeout and enroll in the Quit For Life® Program. MaineHealth is proud to offer this program to all MaineHealth employees at no cost.

Learn more

If all tobacco users covered under the health plan complete the Quit For Life® Program, the tobacco fee will be removed within the calendar year it is completed.

MaineHealth will be notified when you have successfully completed the Quit For Life® Program which consists of five calls with a tobacco cessation coach.

Please be aware that the Quit for Life Program is separate from the Maine Tobacco HelpLine and NH Quitline programs. You must enroll and complete the Quit for Life Program to satisfy the tobacco surcharge reimbursement requirement. You will not satisfy this requirement by enrolling and completing the Maine Tobacco HelpLine and NH Quitline programs.

If you do not meet the criteria for the Quit for Life Program, please contact one of the programs below for support and assistance.

Maine Tobacco HelpLine

Maine residents call 1-800-207-1230 Learn more


New Hampshire residents call 1-800-784-8669 Learn more

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